Privacy Policy

Last Updated: September 29, 2020

At Willio, your privacy is important to us and we take information security very seriously. This Privacy Policy describes how we collect, use, and handle your information when you use Willio, Inc.’s (“Willio,” “we,” “our,” or “us”) websites, software, and services (the “Services.”)

We collect and store information about you when you use our Services. This information is used to provide and improve our Services, personalize your experience, fulfill your requests, analyze and track usage of our Services, provide customer support, enhance the security of our Services, and to comply with legal obligations. More information about the type of information we collect and what we use it for is described below.

What Information Do We Collect?

Your Personal Information

We collect personally identifiable information (“Personal Information”) from you when you sign up for a Willio account. You may be asked, for instance, to provide information such as your name, phone number, email address, state of residence, and marital status. We may also collect mobile device information – as further described in the section entitled “Device Information” below – that is personally identifying.

Information You Provide About Others

Due to the nature of our Services, we may also collect information from you about your estate beneficiaries, executors, representatives, or relatives including their name, age, email address, postal address, phone number and relationship to you. You may also be asked to provide us with access to your contacts from your mobile device or computer (i.e. when inviting friends to join the Willio Services), in which case, we may transmit that information to Willio in order to process those invitations.

Information Stored in Your Vault

Willio may allow users to securely upload documents, records, and other data into a secure portion of their Willio account called the “Vault.” The information stored in your Vault is encrypted and cannot be viewed or accessed by Willio’s employees or any third parties.

Device Information

Our servers also automatically record information that your browser or mobile device sends when you visit our website or use our Services. This can include the type of computer or mobile device you use, your computer or mobile devices’ unique device ID, its IP address and operating system, your browser type, your mobile carrier, phone number, location (including geolocation and beacon based location) and information about the way you use the Willio Services (“Device Information”). We may also access, collect, monitor, store on your device, and/or remotely store one or more “device identifiers,” which are small data files that uniquely identify your mobile device. Device identifiers help us receive information about how you browse and use our Services, and may help us (or our third party partners) provide reports or personalized content.

Anonymous/Aggregate Information

We use third-party analytics tools (e.g. Google Analytics) to help us measure, research, and report traffic and usage trends for the Service. These tools collect information sent by your device or our Service, including the web pages you visit, add-ons, and other information that assists us in improving the Service. We collect and use this analytics information with analytics information from other users so that it cannot reasonably be used to identify you or any particular individual user.

Information Collected by Cookies and Other Technologies

We may also use various technologies, such as cookies and web beacons (aka, “tracking pixels”), to capture and remember certain information about you. Cookies are small data files stored on your hard drive or in device memory that help us enable certain features of our website, to understand your preferences, and to compile aggregate data about user traffic and behavior so that we can offer better experiences and services in the future. We may also collect information using web beacons or tracking pixels, which are electronic images (“gifs”) used in our Services or emails to help us deliver cookies, count visits, understand usage and campaign effectiveness, and determine whether an email has been opened and acted upon.

Most devices are set to accept cookies by default. If you prefer, however, you can configure your browser so that it does not accept cookies by following the security protocols on your device. Please note that your choice to remove or reject browser cookies may affect your access to or availability to use certain features of Willio’s Services.

Third Parties

We may also partner with third parties to manage our advertising on other sites. Such third parties may use technologies such as cookies to gather information about your activities on the Willio website and other sites you visit in order to provide you with targeted advertising. The use of cookies by third parties, or third party applications, are not covered by our Privacy Policy, and we do not have access to or control over those cookies.

What Do We Use Your Information For and Who Is It Shared With?

To Operate Our Services

Your Personal Information and Device Information may be used to provide, operate, maintain, and improve the Willio Services. For instance, we may use your information to:

  • enable you to access and use our Services;
  • send you notices, updates, security alerts, and support and administrative messages;
  • process and complete transactions, and send you related information, including purchase confirmations and invoices;
  • respond to your comments, questions, and requests and provide customer service and support;
  • communicate with you about services, features, offers and events, and provide other news or information about Willio and our select partners;
  • investigate and prevent fraudulent transactions, including unauthorized access to your account and other illegal activities;
  • personalize and improve the Willio Services, and provide content, features, and/or advertisements that match your interests and preferences or otherwise customize your experience on the Willio Services;
  • send invitations or notifications about Willio to contacts whose information you’ve provided;
  • enable you to communicate, collaborate, and share files with the contacts that you designate; and
  • facilitate the distribution of your information (including Content, data, or instructions) to those who you’ve assigned to receive such information upon your passing.

In some instances, we may need to share your Personal Information and/or Device Information to vendors, consultants, or other service providers (e.g. payment processors, customer service support) who require your information to carry out the above services.

Advertising and Promotional Messages

We will never share your Personal Information with third parties for direct marketing purposes, unless we have your express permission. However, we may use the Personal Information you’ve provided (e.g. your email, telephone number, or Willio account) to send you updates and offers about awesome new products, services, or features from us or our direct partners. If you don’t want to receive these messages, you may opt out by following the opt-out instructions provided in those communications or emailing us at [email protected]. If you opt out, we may still send you non-promotional communications, such as security alerts and notices related to your account of use of our Services.

Analytics and Reporting

We may use the Personal Information, Device Information, and anonymous/aggregate data we’ve collected to help us measure, research, monitor, analyze, and report traffic and usage trends for the Service. In some cases, we may share this information with third party analytics services (i.e. Google Analytics) to help us measure and understand our data.

Legal Compliance

We may share your Personal Information when required pursuant to law, legal process, litigation, or request from public and governmental authorities. For instance, we may disclose your information if (a) we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process or governmental request, (b) to enforce our agreements, policies and Terms of Service, (c) to protect the security or integrity of the Willio Services, (d) to protect Willio, our customers or the public from harm or illegal activities, or (e) to respond to what we believe in good faith to be an emergency.

Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

What Do We Do to Secure Your Information?

Willio takes the security of your information very seriously. While no service is completely secure, we use industry standard protections, such as data encryption, to protect your information from loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction.

Our service is built on top of Amazon Web Services (AWS), which maintains ISO 27001 and SAS70 Type II certification for its infrastructure, and has years of experience managing and securing large-scale data centers. More information about AWS’s security protections can be found at

Third Party Sites

Willio’s Services may allow you to link your account with other online accounts you have with third party sites. If you connect your account with one of these services, those third parties may receive information about you, such as your name, Willio user ID, email address, etc.

We are not responsible for the practices employed by any websites or services linked to or from our Services, including the information or content contained within them. Please remember that when you use a link to go from our Services to another website or service, our Privacy Policy does not apply to those third-party websites or services, and your browsing and interaction on those sites or services are subject to that third party’s own rules and policies.

Information Retention Policy

We will retain your information for as long as your account is active, or as required by law or for legitimate business purposes (e.g. to resolve any disputes and to enforce our Terms and agreements). If you choose to terminate your account, you’ll continue to have access to the data and other information you’ve stored within our Services (your “Content”) for sixty (60) days. If you’d like to export your Content from the App, you must submit a request to us at [email protected] within that time. After that time, you will no longer be able to access or retrieve your Content, and we will have no obligation to store or maintain your Content.

Children’s Privacy and Note to Parents and Guardians

Willio does not knowingly collect personal information from children under the age of thirteen, or direct our Services at anyone under the age of thirteen. Those who are under thirteen are not permitted to create an account with Willio. If we become aware that we have unknowingly collected personal information from a child under thirteen, or that a child under thirteen has created an account on Willio, we will delete that account and make commercially reasonable efforts to delete such information from our database. If you are a parent or guardian of a child under the age of thirteen, and you believe that your child has provided us with personal information, please contact us here at [email protected].

Privacy Rights

Many state’s laws give residents the right to request certain information regarding how their personal information (as defined by applicable state law) is shared with third parties for their direct marketing purposes. Willio does not share your personal information with third parties for their own direct marketing purposes.

Do Not Track Compliance

Our website does not respond to do not track signals or requests.

Changes to Our Privacy Policy

We may modify this Privacy Policy from time to time, and encourage you to periodically review our policy to stay informed about any changes to our information practices. If we make any material changes, we’ll be sure to notify you both within the App and by email to the address associated with your account. We’ll also always post the most current version of this Privacy Policy at

By continuing to use our Services after we publish or send a notice about our changes, you’re consenting to our updated Privacy Policy.

Contact Us

If you have any questions, concerns, or comments about our Privacy Policy, please let us know:

ProSay, Inc.
25 Farrell Kirk Ln.
Greenville, SC 29615
[email protected]